CLAIMS OF VALUE
While claims of fact are relatively straightforward, claims of value involve comparison and evaluation. Most claims of value come in the form of arguments like “X is better than Y” or “X is a good Y.” Claims of value are frequently the trickiest form of academic argument, because they often come down to issues that cannot be resolved factually.
Overview:
Value claims are statements about what should or should not be valued. As such, they require a level of justification beyond fact, making appeals to emotion (or pathos). For example, a claim such as ‘privacy is more important than security’ cannot appeal only to evidence, so it must instead deal with how readers react, emotionally, to the evidence. Many claims of value are based in a set of personally held criteria (e.g. I prefer salty food to sweet food, so potato chips are a better snack than a candy bar). As a consequence, arguments that involve value claims frequently must establish the facts first and then must add an additional step—arguing for how those facts should be weighed.
Values are almost always subjective, meaning that arguments over values need to reach out to the beliefs and opinions of the readers. Emotional appeals need to be presented in a way that is persuasive. Equally important, writers need to consider the beliefs that their readers are likely to hold on related issues.
Application:
Most college students will eventually find themselves writing a comparison paper of some kind. A political science class might require a comparison between two forms of government, a philosophy class could ask for students to decide between two systems of ethics, or an economics class might ask students to compare the merits of two possible investments.
However, comparison papers are simply one form of value claim. Many times, value claims are built into other, more complex arguments. In such circumstances, students must be ready to explain the reasons their audience should prefer one outcome or justification to another, even when the two both have advantages and disadvantages in the real world.
What to Avoid:
Try not to assume that others value the same things that you do. However, beyond this now-familiar advice, student writers need to avoid thinking that just because something comes down to emotion and belief that it cannot be argued at all. It is possible to change a reader’s mind on emotional issues; doing so simply requires patience and realistic goals.
While claims of fact are relatively straightforward, claims of value involve comparison and evaluation. Most claims of value come in the form of arguments like “X is better than Y” or “X is a good Y.” Claims of value are frequently the trickiest form of academic argument, because they often come down to issues that cannot be resolved factually.
Overview:
Value claims are statements about what should or should not be valued. As such, they require a level of justification beyond fact, making appeals to emotion (or pathos). For example, a claim such as ‘privacy is more important than security’ cannot appeal only to evidence, so it must instead deal with how readers react, emotionally, to the evidence. Many claims of value are based in a set of personally held criteria (e.g. I prefer salty food to sweet food, so potato chips are a better snack than a candy bar). As a consequence, arguments that involve value claims frequently must establish the facts first and then must add an additional step—arguing for how those facts should be weighed.
Values are almost always subjective, meaning that arguments over values need to reach out to the beliefs and opinions of the readers. Emotional appeals need to be presented in a way that is persuasive. Equally important, writers need to consider the beliefs that their readers are likely to hold on related issues.
Application:
Most college students will eventually find themselves writing a comparison paper of some kind. A political science class might require a comparison between two forms of government, a philosophy class could ask for students to decide between two systems of ethics, or an economics class might ask students to compare the merits of two possible investments.
However, comparison papers are simply one form of value claim. Many times, value claims are built into other, more complex arguments. In such circumstances, students must be ready to explain the reasons their audience should prefer one outcome or justification to another, even when the two both have advantages and disadvantages in the real world.
What to Avoid:
Try not to assume that others value the same things that you do. However, beyond this now-familiar advice, student writers need to avoid thinking that just because something comes down to emotion and belief that it cannot be argued at all. It is possible to change a reader’s mind on emotional issues; doing so simply requires patience and realistic goals.
